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This project was inspired by a challenge I noticed while working at Starbucks: customers placing large group orders often struggled with using multiple forms of payment. This complicated their experience, especially when order details were unclear. To simplify this process, I proposed adding a group order feature to the Starbucks app's mobile ordering system.
To define the problem and integrating group feature into Starbucks app, I conduced qualitative research using interviews, as our primary method. I conducted 5 user interviews between the age of 25-42.
Some Interview Questions included:
To synthesize the valuable insights gathered from user interviews, I organized the feedback into an affinity map. This visual representation allowed us to identify common themes and pain points, guiding the next steps in our design process.
Based on the insights from my user interviews and affinity map, I created a user persona to better understand our target audience's needs, behaviors, and pain points, which will infr and guide my design decisions.
"I've been using this product for a month now, and I can honestly say it's changed my life. The results are incredible, and I couldn't be happier. Highly recommend!"
Financial Analyst
After crafting the user persona, I developed a user journey map for our group feature on the Starbucks app to visualize the user experience, ensuring a seamless and engaging interaction at every step.
I thought up ideas for product features and ranked them by what I absolutely needed for a successful launch, what would be a good to have if I have time, and what I can add later In updates.
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